Your Global Training and Seminars Partner
(Online and Onsite)
Our Mission: B.I.G.
Inspire Innovation and Creativity
Grow Performance Capacity
Grounded in behavioral science, our innovative, relevant and effective content has been specially designed to address the needs of both modern buyers and salespeople. The sales training curriculum we offer...
Modern Leadership Skills Training
An excellent leader exhibits a drive to do more for their team and is seldom complacent with the status quo. They strive to understand each of their team members' needs and uncover more ways to help them achieve their goals...
E-NovateTM Vital Business Skills
A wide range of critical business skills training available to support your company's existing framework...
Today’s marketing environment is complex; the market is competitive,
technology is making alternatives and low-distribution methods possible,
product life-cycles are accelerating, and customers are becoming less loyal and more sophisticated while becoming more demanding. The nature of buyer-seller exchanges and account management has shifted from a
simplistic production-and-sales perspective to a more complex role of
partnering with customers. Competing in this environment requires firms to
possess the best group of salespeople. Good salespeople continue to
have value in firms in generating sales and building strong, loyal customer
relationships. Salespeople play a key role not only in customer relationship
management but also in understanding, creating, communicating and
delivering values to customers, which increases the sales performance of
the firm. Therefore, not surprisingly, for decades, sales management
researchers have invested time in studying determinants of salesperson
performance. Researchers agree that self and role perception, innovative
aptitude, skill level and motivation level are the main determinants of salesperson performance.