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Creating a Great Webinar

 

Course Objective

At the end of this workshop, participants should be able to:
• Define webinars and their purpose
• Choose the best formats
• Prepare for webinars
• Avoid common mistakes
• Understand how to interact with the target audience
• Follow up successfully



Course Modules

Module One: What Can a Webinar Do?
Marketing to Prospective Customers
Training or Teaching
Demonstrations and Presentations
Information Sharing

Module Two: Successful Webinar Criteria
Passion and Enthusiasm
Value
Knowing Your Target Audience
Grab and Keep Attention
Case Study

Module Three: Find the Right Format
Tailor It to Your Audience
Pre-Recorded
The Live Webinar
Two Person Team

Module Four: Marketing and Social Media
Blog Posts and White Papers
Email Marketing
Offer An Exclusive Deal
Hashtags

Module Five: Leading up to Your Webinar
Reminder Emails
Practice and Rehearse
Test Your Technology
Insert Solicited Questions

Module Six: Drive Up Registration
Avoid Spam Filter
A Great Title
Solicit Questions
The Registration Page

Module Seven: Presentation Tips
Show, Don’t Tell
Sharing Your Desktop
Strong Visuals
Script It

Module Eight: Interacting with Your Audience
Polling and Surveys
Answer Solicited Questions
Activities
Q&A Sessions
Case Study

Module Nine: Mistakes to Avoid
Technical Issues
Ignoring Your Audience
Audience Not Participating?
Timing


Who Should Attend:

Anyone who desires to run a successful webinar to meet your corporate or personal objective. Learn how to wow your online audience and deliver an excellent webinar!

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