Effective Entrepreneurship


Course Objective

At the end of this workshop, participants should be able to:

• Understand how to start a business
• Develop a business plan
• Get financing for your business
• Run your business
• Grow your business

Course Modules

Module One: Decide on the Type of Business
What Are Your Interests?
Do You Have the Experience?
Are You an Expert?
Case Study

Module Two: What Is the Market/Competition Like?
Is the Venture Lucrative?
Is There Competition?
How Can You Set Yourself Apart from the Competition?
How Is the Customer Prospect?
Case Study

Module Three: Basics of Starting a Business
Decide on a Name
Legal Structure of the Business
Register the Business
Choose the Location
Hire an Accountant

Module Four: Create a Business Plan
What Should Be Included in the Business Plan?
Gather Documentation
Develop a Business Plan Outline
Draft a Business Plan
Case Study

Module Five: Get Financing
Contact Organizations for Guidance
Decide the Type of Financing
Shop Around
What to Do Once Approved

Module Six: Market the Business
Traditional Marketing
Create a Website
Social Media
Networking Groups
Case Study

Module Seven: Run the Business
Sell! Sell! Sell!
How to Manage Cash Flow
Case Study

Module Eight: Grow the Business
Offer More Products / Services
Open Another Location
Franchise Opportunities
Scoring Large Contracts

Who Should Attend:

Anyone who desires to learn how to set up a business whether for now or for future. Also for anyone who is keeo to understand how a business works even if you don't have any intention to set up a business.