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This book is about the two most critical skills
that will transform your business and salesforce!
Today’s marketing environment is complex; the market is competitive,
technology is making alternatives and low-distribution methods possible,
product life-cycles are accelerating, and customers are becoming less loyal
and more sophisticated while becoming more demanding. The nature of
buyer-seller exchanges and account management has shifted from a
simplistic production-and-sales perspective to a more complex role of
partnering with customers. Competing in this environment requires firms to
possess the best group of salespeople. Good salespeople continue to
have value in firms in generating sales and building strong, loyal customer
relationships. Salespeople play a key role not only in customer relationship
management but also in understanding, creating, communicating and
delivering values to customers, which increases the sales performance of
the firm. Therefore, not surprisingly, for decades, sales management
researchers have invested time in studying determinants of salesperson
performance. Researchers agree that self and role perception, innovative
aptitude, skill level and motivation level are
the main determinants of salesperson performance.
The Two Most Mentioned Future Competencies by the Experts:
Emotional Intelligence (EQ) and Innovation Skills (INQ)
According to the World Economic Forum’s “2022 Skills Outlook” and “Future
of Jobs Research” reports, Emotional Intelligence and Innovation Skills are
listed as the TOP 5 skills needed to be successful in any organisations. And in
2019 and 2020, LinkedIn used their extensive data set to identify the skills that
companies need most, Emotional Intelligence and Innovation Skills were both
highlighted as the top 5 skills.
EQ and INQ are not only technical skills, they are also a set of attitudes. In my
many years of training for SMEs and MNCs, these two attributes always stood
out when the participants were invited to share what were the attributes that
are evident in the people that they looked up to the most.
In this e-book, on top of keeping you aware of the vital statistics on
sales strategies and sales training that you need to know as a sales
professional or a business owner, this game changer ebook will also show
you why “Emotional Quotient and Innovation Quotient (E-NOVATE)” are the
two most critical skills you need to see success in your business and your team!